CUSTOMER VALUE-DRIVEN MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE OIL AND GAS SUPPLY CHAIN INDUSTRY IN SOUTHEAST NIGERIA

Odiah, Uchechukwuka Linus Odiah, Uchechukwuka Linus; Kifordu Anyibuofu Anthony Kifordu Anyibuofu Anthony; Professor Olannye A. Peter Professor Olannye A. Peter

CUSTOMER VALUE-DRIVEN MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE OIL AND GAS SUPPLY CHAIN INDUSTRY IN SOUTHEAST NIGERIA

Authors

Odiah, Uchechukwuka Linus Delta State University, Abraka, Nigeria
Kifordu Anyibuofu Anthony Delta State University, Abraka, Nigeria
Professor Olannye A. Peter Delta State University, Abraka, Nigeria

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Published

2023-09-07

How to Cite

Odiah, Uchechukwuka Linus, O. U. L., Kifordu Anyibuofu Anthony, K. A. A., & Professor Olannye A. Peter, P. O. A. P. (2023). CUSTOMER VALUE-DRIVEN MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE OIL AND GAS SUPPLY CHAIN INDUSTRY IN SOUTHEAST NIGERIA. AFRICA AND ASIA JOURNAL OF SOCIAL AND MANAGEMENT SCIENCES, HUMANITIES, EDUCATION AND LEGAL STUDIES. Retrieved from https://dymsb.com/index.php/AAJSMSHEL/article/view/137